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Increased Broker Activity Reflects Changing Landscape of Australia's Insurance Market

Analysing the Implications of Rising Broker Engagement in General Insurance

Increased Broker Activity Reflects Changing Landscape of Australia's Insurance Market?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The Australian Prudential Regulation Authority (APRA) has released data indicating a notable surge in broker activity within the general insurance market.
For the six months ending December 2024, the number of intermediaries increased to 1,725, up from 1,539 in the previous period.
This uptick suggests a shift in how insurance products are being distributed and highlights the evolving role of brokers in the industry.

During this period, brokers arranged a total of $22.3 billion in invoiced premiums across all channels of placement. Of this, $17.97 billion was placed with APRA-authorised general insurers, $2.98 billion with Lloyd's underwriters, and $1.35 billion with unauthorized foreign insurers (UFIs).

The increase in broker activity can be attributed to several factors. Firstly, the complexity of insurance products and the need for tailored solutions have driven consumers and businesses to seek expert advice. Brokers offer personalised service, helping clients navigate the intricacies of various policies to find coverage that best suits their needs.

Additionally, the competitive landscape of the insurance market has prompted insurers to leverage brokers to expand their reach and tap into new customer segments. Brokers, with their established networks and market knowledge, serve as valuable partners in this endeavor.

For consultants and professionals, this trend underscores the importance of understanding the intermediary role brokers play in the insurance ecosystem. Engaging with knowledgeable brokers can provide access to a broader range of products and insights, ensuring that clients receive comprehensive and cost-effective coverage.

As the insurance market continues to evolve, the role of brokers is likely to become even more pivotal. Their ability to bridge the gap between insurers and clients, offering tailored solutions and expert advice, positions them as key players in the industry's future.

Published:Monday, 5th Jan 2026
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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